This wouldn't be a marketing blog without Seth Godin. Literally type "Marketing Guru" in google and Seth Godin is the second link.
This is his TED presentation-entitled, "The Tribes We Lead." He offers some great advice on how to lead a movement.
Sound Bites
What leaders have in common;
1. They challenge the status quo.
2. They build a culture.
3. They have curiosity.
4. They connect people.
5. They have charisma.
6. They commit to their cause.
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