Colorado Lottery Immortal Cash

Yesterday the commercial launched for the immortal cash campaign. The Colorado Lottery came out with a new scratch ticket, featuring a vampire. This is the very first campaign that I was able to work on at Cactus Marketing. I helped formulate insights in the the target audience. This entailed hours of research on twilight, twilight moms, vampire culture and everything in between. We ultimately changed the Lottery's mind on who  their target was- being twimoms. I was able to be a part of the strategic planning, the creative review meetings, and the actual commercial production. Everyone at Cactus is so talented and I'm really proud of all the work! Love Cactus, love my job.

Colorado Lottery Immortal Cash from Cactus on Vimeo.

Having a Coke with You- Frank O'Hara

Connected

I look forward to seeing this movie.

"For centuries we've been declaring independence and perhaps it's time to finally declare our interdependence."

Start with Why...

The law of diffusion of innovation

"People don't buy what you do they buy why you do it. And what you do simply serves as proof of what you believe."

Be Patient...

Be patient toward all that is unsolved in your heart
And try to love the questions themselves.
Do not seek the answers that cannot be given you
Because you would not be able to live them

And the point is to live everything
Live the questions now
Perhaps you will gradually without noticing it
Live along some distant day into the answers.

 ~RAINER MARIA RILKE

7 triggers that drive our Fascination

Sally Hogshead @ The Content Marketing World Conference

1. Power
2. Passion
3. Mystique
4. Prestige
5. Alarm
6. Rebellion
7. Trust

Sally Hogshead Live at Content Marketing World from Nate Riggs on Vimeo.

via

Live it, love it.

The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient … But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.

-Steve Jobs

Time Escape

I just thought this video was really cool and I like the song. Enjoy.

Time Escape from Eric Kessler on Vimeo.

Denver Cruisers

Denver Cruisers has become the biggest coordinated weekly ride in the country, and right here in my home city. They did a time-lapse of last wednesdays Rave theme.

Denver Cruisers from Image Brew on Vimeo.