Thursday, July 28, 2011

I love Soccer

Youtube blurb:
In this Nike Argentina spot, first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America, the 'voice of the stadium' delivers a rousing message to soccer players from the Boca Junior team.Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was filmed as the players attended a training session in the Bombonera stadium, taking them by surprise.


Saturday, July 23, 2011

Creative Bus Shelters

These are great, really creative. via http://www.adweek.com/adfreak .


Guarana Anartctica:
This is from a 2006 World Cup Campaign featuring a Brazilian soft drink.





Caribou Coffee:
This is in Minneapolis and features Caribou Coffee's new hot breakfast sandwiches. The coils are actually warming, how great is that.





IKEA:
I love IKEA. Apparently they've done these bus-shelter furniture set ups all over the place for quite some time- never knew. Very cute. 

  



Fitness First:
A bus stop scale, haha! This is in the Netherlands. I bet this would cause too much controversy in the U.S., except we need it here. Too funny- I wonder though if this was effective in driving foot traffic to their gym?