Men are from Mars. Women are from Venus.

Nailed it. Work done by the creative agency TBWA.

I think I would be pretty stoked on a fridge full of beer too.

AT&T

One of my first posts was T-mobile's life is for sharing campaign, where they would flash mob famous metros, airports, and train stations. I think this is a creative and funny rebuttal by AT@T.'

Want the Change

This poem was sent to me by me wonderful mother. I repeat it in times of sadness, in moments of change. 


The Sonnets to Orpheus, Part Two, XII

Want the change. Be inspired by the flame

where everything shines as it disappears.

The artist, when sketching, loves nothing so much

as the curve of the body as it turns away.

What locks itself in sameness has congealed.

Is it safer to be gray and numb?

What turns hard becomes rigid

and is easily shattered.

Pour yourself out like a fountain.

Flow into the knowledge that what you are seeking

finishes often at the start, and, with ending, begins.

Every happiness is the child of a separation

it did not think it could survive. And Daphne, becoming

a laurel,

dares you to become the wind.

~ Rainer Maria Rilke ~

Expected Trends of 2011

I found this off of Zigurds Zakis blog http://zz.typepad.com/engl/ His blog is definitely my new indulgence of the week.

These slides list the top 100 trends to look out for in 2011, according to the account planners at JWT Worldwide. I should probably take notes!

JWT: 100 Things to Watch in 2011

View more presentations from JWTIntelligence

The Girl Effect

Such a powerful movement. Young girls taking matters into their own hands. This is an important cause, an important message.

Child in Red- Rainer Maria Rilke

This fits my mood today. I love Rainer Maria Rilke, always speaks to the heart of it.

CHILD IN RED

Sometimes she walks through the village in her
little red dress
all absorbed in restraining herself,
and yet, despite herself, she seems to move
according to the rhythm of her life to come.

She runs a bit, hesitates, stops,
half-turns around...
and, all while dreaming, shakes her head
for or against.

Then she dances a few steps
that she invents and forgets,
no doubt finding out that life
moves on too fast.

It's not so much that she steps out
of the small body enclosing her,
but that all she carries in herself
frolics and ferments.

It's this dress that she'll remember
later in a sweet surrender;
when her whole life is full of risks,
the little red dress will always seem right.

Rainer Maria Rilke

It Gets Better Project

Such a powerful movement. Not to mention a great use of the web. The support is overwhelming, so many well-known figures have joined the cause (including the President!). I hope this messages reaches the right kids. High School is hard and they are not alone, It Gets Better!

Make the Pledge.

Poolball by Budweiser.

Budweiser's viral marketing campaign includes inventing a new game, or well combining two existing games. I hope this takes off because I want to play so bad!! Genius, Budweiser.

GE Past and Present

50 year gap between these GE commercials. The first one has a slogan of “live better electrically,” the commercial sings you can have your cake and eat it too. I was listening to an NPR segment, saying this was essentially propaganda convincing people to use a lot of electricity (to make lives easier) and to spike electricity bills, win for GE.

Jump from 1957 to 2007 and we definitely had our cake, ate it too and now there is nothing left. On a positive note big corporations PR depends on social and environmental consciousness, which is awesome.

GE Commercial 1957

CLASSIC TV COMMERCIAL - 1950s - LIVE BETTER... by musicom67

Not to mention the technological advances on all fronts, incredible!

Present-Day GE Commercial

Social Vending

Especially for well-established brands like Pepsi and Coke, marketing is about creating a movement. They have the chance and the resources to think outside of the box. Creative marketing is the reason they maintain a dominant market-share. Pepsi and Coke are reaching out to the consumer in a proactive way, getting them involved and giving them something to talk about.

This is the latest from Pepsi’s and Coke’s, what I like to call, social movement campaigns.



COCA COLA's Frienship Machine


PEPSICO Social Vending