Especially for well-established brands like Pepsi and Coke, marketing is about creating a movement. They have the chance and the resources to think outside of the box. Creative marketing is the reason they maintain a dominant market-share. Pepsi and Coke are reaching out to the consumer in a proactive way, getting them involved and giving them something to talk about.
This is the latest from Pepsi’s and Coke’s, what I like to call, social movement campaigns.
COCA COLA's Frienship Machine
PEPSICO Social Vending
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