This is incredible: Adele cover

my Monday morning jam

Cold morning- hot cup of tea and some good tunes at work.

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle."

— Steve Jobs, RIP, 1955-2011

Words of wisdom by Johnny Cash

"So, I learn from my mistakes. It's a very painful way to learn, but without pain, the old saying is, there's no gain. I found that to be true in my life. You miss a lot of opportunities by making mistakes, but that's part of it: knowing that you're not shut out forever, and that there's a goal you still can reach."
-Johnny Cash

Colorado Lottery Immortal Cash

Yesterday the commercial launched for the immortal cash campaign. The Colorado Lottery came out with a new scratch ticket, featuring a vampire. This is the very first campaign that I was able to work on at Cactus Marketing. I helped formulate insights in the the target audience. This entailed hours of research on twilight, twilight moms, vampire culture and everything in between. We ultimately changed the Lottery's mind on who  their target was- being twimoms. I was able to be a part of the strategic planning, the creative review meetings, and the actual commercial production. Everyone at Cactus is so talented and I'm really proud of all the work! Love Cactus, love my job.

Colorado Lottery Immortal Cash from Cactus on Vimeo.

Having a Coke with You- Frank O'Hara

Connected

I look forward to seeing this movie.

"For centuries we've been declaring independence and perhaps it's time to finally declare our interdependence."

Start with Why...

The law of diffusion of innovation

"People don't buy what you do they buy why you do it. And what you do simply serves as proof of what you believe."

Be Patient...

Be patient toward all that is unsolved in your heart
And try to love the questions themselves.
Do not seek the answers that cannot be given you
Because you would not be able to live them

And the point is to live everything
Live the questions now
Perhaps you will gradually without noticing it
Live along some distant day into the answers.

 ~RAINER MARIA RILKE

7 triggers that drive our Fascination

Sally Hogshead @ The Content Marketing World Conference

1. Power
2. Passion
3. Mystique
4. Prestige
5. Alarm
6. Rebellion
7. Trust

Sally Hogshead Live at Content Marketing World from Nate Riggs on Vimeo.

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